In the latest TV show ratings, CBS’ broadcast of this year’s Grammy Awards took an expected downturn, as all awards shows have in recent times.
With a preliminary audience of 7.9 million and a 1.9 demo rating, the Sunday night kudoscast is on pace to report (by my math) about 9 million total viewers and a 2.2 rating once Nielsen finals trickle in later on.
Despite a vibrant and socially distanced but refreshingly non-virtual production, plus Beyonce making some history, those numbers would mark a decline of 50 and 60 percent from last year’s pre-pandemic gala, to all-time lows. (The 2020 Grammys held the previous demo low of 5.4, while the 2006 telecast had delivered the smallest audience: 17 million.)
CBS’ 60 Minutes, meanwhile, thus far lays claim to Sunday’s largest audience, with 8.8 million (pending the official Grammy finals).
ABC | AFV (4.8 mil/0.6) dipped, while American Idol (5.4 mil/0.8, read recap) and Millionaire (2.9 mil/0.4) were steady.
THE CW | Batwoman (593K/0.1) and Charmed (389K/0.1) both added eyeballs while steady in the demo.
NBC | Ellen’s Game of Games (1.7 mil/0.3) was steady, while Good Girls (1.47 mil/0.3, read recap) hit and tied series lows.
FOX | Cherries Wild (1.6 mil/0.4) ticked up, while everything else was steady. #Lazy
The Live+Same Day numbers reported in our ratings column do not reflect a show’s overall performance, given the increased use of delayed playback via DVR and streaming platforms, plus out-of-home viewing. These numbers (Nielsen fast nationals, unless denoted as finals) instead aim to simply illustrate trends or superlatives. Kids, ask parents before calling.