Coverage of the Winter Olympics in Sochi on Thursday night netted the Peacock 19.6 million total viewers and a 5.8 demo rating — compared to the 3 million and 1.0 that the network’s usual Thursday line-up most recently averaged.
That said, that total audience is down from both the 2010 Winter Olympics’ proper Opening Ceremony (32.6 mil) and the first night of competition (26.2 mil).
Still, 19.6 mil/5.8 > 3 mil/1.0. And that played some role in Jay Leno’s Tonight Show send-off scoring its best metered-market household rating in almost five years and Jimmy Fallon’s Late Night in turn hitting an all-time high.
Going up against the Games, CBS’ The Big Bang Theory (17.2 mil/5.0), The Crazy Ones (7.6 mil/1.7) and Two and a Half Men (8.1 mil/1.8) each slipped two tenths in the demo, Elementary (9.3 mil/1.8) dipped one tenth and The Millers (11 mil/2.7) somehow rose a tenth.
Over on Fox, American Idol (11 mil/3.0) and Rake (4.3 mil/1.1) each were down two tenths.
The CW’s Vampire Diaries (2.13 mil/0.9) slipped two tenths to tie its series low, while Reign held rock steady at 1.66 mil/0.6.