Ratings: Super Bowl XLVII Falls Shy of 2012's Record, Late Start Tempers Elementary's Surge

Ratings for Super Bowl XLVIIThings may have gotten a bit dark midway through Super Bowl XLVII, but CBS’ coverage of the contest positively lit up the ratings — yet fell shy of matching the record numbers put up a year ago

UPDATE: With an average overnight household rating/share of 46.3/69, the Ravens’ win over the 49ers stands as the second-highest rated Super Bowl in 27 years, trailing 2012’s Giants-Patriots match-up by not even 2 percent.

In total audience, XLVII drew 107.4 million viewers, 3 percent below last year’s numbers yet marking the third most-watched program in TV history, trailing Super Bowls XLVI (111.3 mil) and XLV (111.0 mil).

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CBS’ tabulations are not including the power outage from 8:41 to 9:11 pm EST.

The overnight household rating/share for XLVII marks a 1 percent gain over last year’s Giants/Patriots match-up. (That Super Bowl went on to be the most-watched TV program ever, with 111.3 million viewers.)

After the Big Game — with the latest start time ever for a Super Bowl lead-out — Elementary drew 20.8 million total viewers and a 7.8 demo rating, up 61 and 160 percent from its season averages. That said, those are the smallest numbers for any apres-Super Bowl program since American Dad in 2005 (15.2 mil/7.6), which itself led out of The Simpsons.

CBS, however, notes that Elementary outdrew the last show to air entirely outside of Sunday primetime, Alias in 2003 (17.4 mil/8.2, starting at 11:01pm).

Here are the overnight household rating/share breakdowns for Super Bowl XLVII based on Monday morning’s prelim data:

TIME PERIOD
6:30-7:00 ……. 42.6/67
7:00-7:30 ……. 46.3/71
7:30-8:00 ……. 47.9/72
8:00-8:30 ……. 48.2/71
8:30-8:45 ……. 48.3/71
8:45-9:15 ……. 46.5/68 (power outage; not included in overall tally)
9:15-9:30 ……. 47.9/68
9:30-10:00 ……. 49.6/70
10:00-10:30 ……. 51.3/73
10:30-10:45 ……. 52.9/75

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TOP 10 MARKETS
1. Baltimore 59.6/83
2. New Orleans 57.1/77
3. Washington, DC 56.9/80
4. Norfolk 55.8/76
5. Dayton 54.6/72
6. Columbus, OH 54.3/73
7. Indianapolis 54.2/76
8. Richmond-Petersburg 53.7/74
9. Milwaukee 53.4/73
10. Jacksonville 53.3/70

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12 Comments
  1. Jonyi89 says:

    They SHOULD include the power outage.. that’s when the peak in viewers was i’d bet you anything.

  2. Ted says:

    I thought the highest rated Super Bowl was and remains XVI (16) with a 49./73…. As I understand it, “Rated” is like a percentage of TV viewers that are watching a particular program. This shouldn’t be confused with “most viewers” which seems to get set/re-set every couple years since TV viewership is growing yearly as the population grows and more people watch. Some clarification would be appreciated.

    • Matt Webb Mitovich says:

      These are highly preliminary overnight household ratings, and will be updated when firmer numbers come in later today. I’ve added an addendum for maximum clarity.

  3. B says:

    Exactly what timeframe was Beyonce performing in? 8:00-8:30 right?

  4. Tran says:

    What’s the worst that could EVER happen for CBS? Ratings, maybe?

  5. Elyse says:

    i like how San Fran isn’t on the “Top 10 metered markets for the night” list.

  6. Paul8148 says:

    I’m guessing now of the west coast numbers are in let

  7. Drewer says:

    I just want to know how many people watched Elementary (actually I’m not sure it even aired) did it air. I also want to know how much of a hit Downton took.

  8. kam says:

    Yes, the power outage should be included. Do they eliminate 4th Qtr ratings if the game is a blow out?

  9. DarkDefender says:

    Although Elementary still got a bump (and not as good as other post SB shows).. I thought aside from the pre-opening credits portion of the show (which was clearly to keep the lead in audience).. The rest of the Episode was lackluster. They should have stayed with their first choice and aired the “M” episode. Although it was filled with mythology, it was a much better episode overall.

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