Ratings: Super Bowl XLVII Falls Shy of 2012's Record, Late Start Tempers Elementary's Surge

Ratings for Super Bowl XLVIIThings may have gotten a bit dark midway through Super Bowl XLVII, but CBS’ coverage of the contest positively lit up the ratings — yet fell shy of matching the record numbers put up a year ago

UPDATE: With an average overnight household rating/share of 46.3/69, the Ravens’ win over the 49ers stands as the second-highest rated Super Bowl in 27 years, trailing 2012’s Giants-Patriots match-up by not even 2 percent.

In total audience, XLVII drew 107.4 million viewers, 3 percent below last year’s numbers yet marking the third most-watched program in TV history, trailing Super Bowls XLVI (111.3 mil) and XLV (111.0 mil).

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CBS’ tabulations are not including the power outage from 8:41 to 9:11 pm EST.

The overnight household rating/share for XLVII marks a 1 percent gain over last year’s Giants/Patriots match-up. (That Super Bowl went on to be the most-watched TV program ever, with 111.3 million viewers.)

After the Big Game — with the latest start time ever for a Super Bowl lead-out — Elementary drew 20.8 million total viewers and a 7.8 demo rating, up 61 and 160 percent from its season averages. That said, those are the smallest numbers for any apres-Super Bowl program since American Dad in 2005 (15.2 mil/7.6), which itself led out of The Simpsons.

CBS, however, notes that Elementary outdrew the last show to air entirely outside of Sunday primetime, Alias in 2003 (17.4 mil/8.2, starting at 11:01pm).

Here are the overnight household rating/share breakdowns for Super Bowl XLVII based on Monday morning’s prelim data:

TIME PERIOD
6:30-7:00 ……. 42.6/67
7:00-7:30 ……. 46.3/71
7:30-8:00 ……. 47.9/72
8:00-8:30 ……. 48.2/71
8:30-8:45 ……. 48.3/71
8:45-9:15 ……. 46.5/68 (power outage; not included in overall tally)
9:15-9:30 ……. 47.9/68
9:30-10:00 ……. 49.6/70
10:00-10:30 ……. 51.3/73
10:30-10:45 ……. 52.9/75

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TOP 10 MARKETS
1. Baltimore 59.6/83
2. New Orleans 57.1/77
3. Washington, DC 56.9/80
4. Norfolk 55.8/76
5. Dayton 54.6/72
6. Columbus, OH 54.3/73
7. Indianapolis 54.2/76
8. Richmond-Petersburg 53.7/74
9. Milwaukee 53.4/73
10. Jacksonville 53.3/70