This. Is. Brilliant.
NBC has released a new promo for This Is Us‘ highly anticipated Super Bowl episode, playing into the current controversy surrounding the faulty slow-cooker that leads to Jack’s demise. In the ad, portrayer Milo Ventimiglia delivers a “very special message” ahead of Sunday’s Patriots vs. Eagles match-up, reminding audiences what a privilege it is to gather with loved ones for the Big Game.
“In 2018, gathering with friends and family is not as easy as what it used to be,” he says. “The country is divided, and sometimes that can make it tough to find common ground. This year, I think we should all take a deep breath, find the ability to forgive and remind ourselves [that] there is no difference so great that we can’t overcome it.” And then it happens. The shot pans down to reveal Ventimiglia removing the cover from a Crock-Pot to scoop out a bowl of chili, before the hashtag #CrockPotIsInnocent appears on screen.
The release of the ad comes days after This Is Us EP Dan Fogelman took to social media and told viewers not to be upset with the Crock-Pot brand. Shortly thereafter, the company cheekily addressed the episode on Facebook — even though the kitchen gadget portrayed in the Jan. 23 episode was technically labeled “Slow Cooker” and not actually the brand name “Crock-Pot” — before releasing an official statement to TVLine.
This Is Us‘ Super Bowl episode is scheduled to air Sunday night at approximately 10:15 pm ET/7:15 pm PT. In the meantime, press PLAY on the promo above.