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Mark Consuelos Cast Riverdale Veronica's Dad Hiram Lodge

Riverdale Adds Mark Consuelos to Play Veronica's Dad in Season 2 — But There's a Pitch-Related Catch

Veronica’s dad might be getting out of jail sooner than we thought on Riverdale.

Mark Consuelos has signed on to play the heretofore-unseen Hiram Lodge on The CW’s Archie reboot, TVLine has learned exclusively. He’ll make his debut in Season 2, and is set to join the cast as a series regular.

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Hiram Lodge, per the show’s official description, is “a ruthless, handsome, charismatic businessman who is coming back to Riverdale after weathering a financial scandal that almost destroyed him. He is there to reconnect with his wife Hermione and, especially, his daughter Veronica, who is the apple of his eye.” We haven’t seen Hiram on the show yet, since he’s been in jail awaiting trial for his involvement in a Bernie Madoff-esque embezzlement scheme. But it sounds like he beats the rap and comes home to make Veronica’s life even more complicated.

There is a catch, though: Consuelos currently co-stars on Fox’s baseball drama Pitch as general manager Oscar Arguella, and his Riverdale casting is in second position to Pitch, so he’d have to drop the Riverdale role if Pitch is renewed for a second season. (Pitch is currently listed as “could go either way” on TVLine’s Renewal Scorecard.) He also recently signed on for a major recurring role on the upcoming fourth season of NBC’s The Night Shift, and he’s co-president of Milojo Productions, which has the Logo reality show Fire Island debuting this month.

Does Consuelos fit your mental image of what Veronica’s dad looks like, Riverdale fans? Share your instant impressions in the comments. 

Comments are monitored, so don’t go off topic, don’t frakkin’ curse and don’t bore us with how much your coworker’s sister-in-law makes per hour. Talk smart about TV!

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34 Comments
  1. fernando933 says:

    He’s perfect to play Ronnies dad

  2. Rose says:

    Omg I loved pitch but being on riverdale would be awesome too I vote for both😬

  3. mrmcgee says:

    I like him a ton, but I don’t see him as a ruthless businessman type…

    • Anne says:

      I actually can see it. His suaveness and charm is what would make him dangerous.

    • Drew says:

      He played a very convincing financial investor om AT&T Audience Network’s show, Kingdom, when his character was first introduced. (I’ll just leave it there…), so I can definitely see him as conniving, ruthless, financially-motivated, and willing to do what he needs to in order to get ahead.

  4. Freddie says:

    What a pity they didn’t go with Jason Priestley – a mini 90210 reunion.

  5. Anne says:

    Oh fantastic!!!

  6. T.W.S.S. says:

    Is it typical for a show to announce a conditional casting?

  7. Dee says:

    Not a “Hiram” to me. He doesn’t fit the idea I had in mind

  8. mrx says:

    TIL veronica and her family are supposed to be LATINO! dnw

    • Anne says:

      How did you not know? Both the actresses playing Hermione and Veronica are women of colour and the mayor insisted that Josie find a woman of colour to join her band (which ended up being Veronica).
      .
      The Lodge’s aren’t people of colour in the comics, but who cares. They’ve cast the show really well.

  9. Aileen says:

    I was expecting white hair or at least salt and pepper.

  10. JJ says:

    Love, love, love this casting.

  11. Ally Oop says:

    This can’t be good..I understand the whole second position stuff but the timing of this doesn’t sit well with me. I really want Pitch to be renewed but it’s Apr.24 and a main cast member is pursuing other roles…

  12. JG says:

    Good casting but I kept picturing a much older man with a mustache to play Hiram. Someone who looks similar to the comic book character.

  13. kmw says:

    There is no catch. FOX is most likely to cancel Pitch. I would be surprised to see FOX renew it

  14. Izham Iqbal says:

    kevin alejandro has the evil look penned nicely but hes on lucifer….

  15. Shari Short says:

    I think Ricardo Chavira would be great as the dad.

  16. herman1959 says:

    Sorry, but I still hoping Pitch is renewed and he comes back as The GM.

  17. G S says:

    I think Mark Consuelos looks too young to play Veronikas father on Riverdale.

  18. Jason says:

    I thought of maybe Anthony Lapaglia, or Andy Garcia, or even one of the greatest of all time Al Pacino. I want Hiram Lodge to be ruthless and suave and cunning but a mastermind

  19. Julie says:

    I would love him on the show! I think he would make a great addition to this spectacular cast! Please do it!!!