MTV Rebranding Annual Movie Awards to Include Television

MTV can no longer sit idly by as #PeakTV dominates pop culture.

The basic cabler announced on Monday that its annual MTV Movie Awards will now be dubbed the MTV Movie and TV Awards. The expanded show (airing on Sunday, May 7 at 8/7c, live from the Shrine Auditorium in Los Angeles) will serve as a celebration of, as the network so tastefully puts it, “young Hollywood’s best WTF to WOW performances across film and TV.” A host and nominations have not yet been announced.

“We’re living in a golden age of content, and great storytelling and characters resonate regardless of whether you’re watching it in a theater or on TV,” Chris McCarthy, President of MTV, said in a statement.  “The new MTV Movie and TV Awards will celebrate even more of the brightest, bravest, funniest and most shared films and TV shows resonating across youth culture.”

In addition, MTV will host its first-ever Movie and Television Festival, leading up to the awards show later that evening. The day-long event will be thrown outside the venue, where attendees will also get a front row view of the red carpet as celebrities begin to trickle in for the awards telecast. (Ticketing details and a list of scheduled festival performers will be released at a later date.)

Will you be tuning in for the newly minted MTV Movie and TV Awards?

Comments are monitored, so don’t go off topic, don’t frakkin’ curse and don’t bore us with how much your coworker’s sister-in-law makes per hour. Talk smart about TV!

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  1. N says:

    Why not just mtv awards?

  2. Collette says:

    MTV is a joke. It is to entertainment what the Learning Channel is to education. MTV and VH1 are the cultural equivalent of aerosol cheese.

    • E. D. Boddy says:

      Despite keeping the “TLC” abbreviation, it hasn’t been called “The Learning Channel” for about 20 years. (Same goes for “AMC” vs. “American Movie Classics.”)

      • TV Gord says:

        That’s true, but what do AMC and TLC stand for, then? We all know what they stand for. If they didn’t want the ridicule of being pale versions of what they once were, they should have rebranded the channels with new names.

  3. Gerald says:

    Heck ya. Sounds amazing.
    Love to be in that room.
    Just in time for Teen Wolf’s final season.
    I’ll be watching.

  4. Kevin Tran says:

    Talk about a first for MTV. They should called it the MTV Movie and TV Awards.

  5. cuius says:

    A Johnny Carson quote seems apt: “Two hours of sparkling entertainment, spread out over a four-hour show.”

  6. TV Gord says:

    This is long overdue, but I’m happy to see them finally doing it!

  7. DreamRose311 says:

    Good, now nominate and renew Sweet/Vicious

  8. Phil says:

    Why couldn’t they just call it “The MTV & Movie Awards”?

    Movies always need top-billing?