American Horror Story Teasers

American Horror Story Season 6 Theme: The Truth Is Out There?

The hush-hush theme of American Horror Story‘s forthcoming season may have already been revealed.

Discussing the unprecedented veil of secrecy surrounding Season 6 at the Television Critics Association summer press tour on Tuesday, FX Networks’ CEO John Landgraf told reporters that his marketing team “went out and created many more trailers than you’ve actually seen for hypothetical seasons of American Horror Story, in different genres, different places. One of them is accurate, and the others are all misdirects.” (Watch the teasers here and see if you can weed out the red herrings.)

Landgraf  went on to confirm that, yes, “there is a theme and a setting and a place and time” to Season 6, “but we’re not going to reveal it because we think it will be fun for the audience to have the surprise this year.”

Executive producer Ryan Murphy previously teased that the new season will involve “elements” of children, adding, “If you look at horror tropes, the innocence of children, that sort of wide-eyed entryway into some world, is always very dramatic and satisfying.”

Also at Tuesday’s TCA session, Landgraf addressed American Horror Story’s eventual endgame. “All good things must come to an end, but, so far, as long as Ryan keeps coming up inventive and original and new ideas… [we] can keep going. By definition, it has a beginning, middle and end each season. It’s only the limits of your stories and your imagination that ends the show. So only time will tell.”

American Horror Story‘s sixth season premieres Wednesday, Sept. 14 at 10/9c.