Thursday Night Football Schedule 2016

Thursday Night Football Games to Stream on Twitter — Get Details

Audibles will be limited to 140 characters, with Twitter on board to live-stream select Thursday Night Football games this fall.

As first reported by Bloomberg, the social-media service beat out the likes of Yahoo!, Amazon and Facebook (which reportedly took a knee last week) to land a plum contract with the NFL, allowing them to stream some TNF games online.

Twitter COO Adam Bain shared (via Twitter) that the deal covers 10 games, pre- and post-game shows and behind-the-scenes Periscopes.

The news comes two months after it was reported that CBS will split this season’s Thursday Night Football package with NBC, which each broadcaster hosting five games each (while the NFL Network of course simulcasts).

The streaming deal A) gives the NFL a new, direct line to “cord cutters” who no longer subscribe to cable, B) positions Twitter as a hub for programming content (because we needed another), and C) quiiiiiite possibly puts a nice chunk of change in the league’s coffers. (Already, the CBS/NBC arrangement reportedly upped the broadcast rights haul from $300 million to $450 million. Hashtag #Tou¢hdown, hashtag #TeenLife).

Twitter in turns aims to monetize its end of the partnership. “New Thursday Night Football deal is great for our Marketers, as Twitter controls some of games’ ad inventory,” Bain tweeted. “[It] will be amazing for Marketers to associate with this TNF content and reach audiences in the moment they are most receptive to hearing from brands.”

Details on what exactly a football game looks like on Twitter (a series of 800 Buffy GIFs?) are TBA.

Comments are monitored, so don’t go off topic, don’t frakkin’ curse and don’t bore us with how much your coworker’s sister-in-law makes per hour. Talk smart about TV!

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8 Comments
  1. Ginger Snap says:

    This is cool. The NFL streamed a game from London last year on Yahoo and it had 37 million viewers. I see the future of entertainment moving away from the broadcast networks.

  2. Boiler says:

    Isn’t that just exciting?:(

  3. John says:

    Watching a game on an iPhone or iPad. Somehow, I don’t think these are the type of consumers the advertisers, who pay a lot for NFL commercial time, are looking for.

  4. Gospino says:

    Way to dumb down the world even more! This is so lazy.

  5. c-mo says:

    Oh goody, more worthless adds on Twitter, I can’t wait!!! 😒

  6. Nero theTVFiddler says:

    I’ll be curious to see how the streaming feeds hold up via Periscope under a large scale live viewer base. A good test of the technology if nothing else.

    This is good for Twitter – they need to branch out a bit, and even if the financial (advertising) component of this deal is not as lucrative for Twitter as they hope, it gives the Twitter brand some added fuel… that might help an eventual purchase ($ price) of the company should Twitter be bought by a larger tech/media/telcom company.

    Twitter must to something new in the way of video… the 140 character platform can only take the company so far. Jack D. and his staff know this – they need media (live, if possible), and the NFL will give them that content and ‘push.’

  7. Ginger Snap says:

    Wow, some people on this board must still be living in the 20th Century. I’ve been streaming NFL games on my cell phone through Verizon’s NFL package for years. Some people must never have seen Peyton and Eli Manning rap “Football On My Phone” for Direct TV. The Twitter idea matches the direction that TV is going.

    • Nero tTVFiddler says:

      I’m assuming you are using your DirectTV logon/password to access the stream via Verizon cell coverage? That will work, and not impact your usage allocation monthly bill since Verizon/DirectTV (I assume?) have an agreement on who picks up the cost of the streaming.

      With Twitter, it could be a bit different, since this deal between the NFL and Twitter is strictly OTT/Over The Top, and bypasses any cable company/satellite company agreement. You can use your broadband connection at home to access Twitter/Periscope (in your case, DirectTV), or your cell phone (in your case, Verizon) to access Twitter/Periscope, but I believe the streaming data will be counted against your broadband usage allocation for either VZ or DirectTV.

      I believe the folks at Periscope will be doing some big time compression of that data over that stream, and it will be live, so what the performance of that data will be to a customer’s phone, PC, tablet or TV is what I’m curious to see.

      It has been done before with live events (like the NFL), but at what cost to the consumer/end user/customer as far as data charges? That’s what will be interesting to see, as well as how the Periscope system performance holds up and scales.