Adam Levine Show at NBC

Adam Levine Show, Inspired By 'Sugar' Music Video, Snags NBC Pilot Order

NBC is sweet on “Sugar,” so much so that the network is turning Maroon 5’s smash hit music video into a weekly TV series, with frontman and Voice coach Adam Levine on board to exec-produce.

NBC placed a pilot order for The Untitled Adam Levine Show, which will spotlight unsuspecting superfans as they receive the biggest surprise of their lives when the stars they love “accidentally” show up at milestone events. It’s unclear if Levine will have an onscreen role in the prospective series.

Here’s the logline for the hourlong project:

A couple about to get married suddenly discovers that a world famous recording artist is leading the house band. An Emmy Award-winning actor becomes an unexpected guest of a bachelorette party. Working with a team of improv experts who create the element of surprise, these stars give their fans a moment together they will never forget and turn their already special event into something extraordinary.

Maroon 5’s “Sugar” clip (embedded below) has logged nearly a billion views to date on YouTube. David Dobkin, who directed the video, will helm the pilot and also serve as an EP alongside Levine.

The news comes a week after NBC abruptly pulled the plug on Levine’s in-the-works music-themed limited series The 1970s.

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  1. jr. says:

    I’d rather NBC went with Levine’s other musical show concept about the 70’s! This idea sounds like something pitiful that NPH is already trying on Best Time Ever. Or it sounds like a one time stunt Ellen would do on her show. It was a good stunt for his video Sugar, but don’t believe it would be satisfying for viewers. IMO

  2. Gerald says:

    Or maybe Katy Perry can be a clown at a girls Birthday party. Good videos, not great TV.
    I dread the thought of who the “Emmy Award Winning Actor” could be. Do D-list celebrities win Emmy’s? Maybe 20 years ago.

  3. Amanda says:

    I am not a huge fan of Maroon 5, but obviously it is a great idea for a video. I don’t think I would watch an hour, or even a half hour show on a regular basis. I might tune in if I had a bad day for some cheering up.

  4. Chris says:

    I’m not sure about the concept. “Wow, is it just me or does our Skydiving Instructor look ALOT like James Spader?” Don’t see the hook for this. Maybe if it’s some sort of prank show where the guest is related to the situation, like someone on a plane runs into someone from Lost or have Gunther from Friends run a Starbucks.

  5. Susan says:

    Yes, it does sound EXACTLY like the show NPH is already trying. As soon as I read this, I thought doesn’t anyone have an original idea anymore?

  6. In my opinion, NBC continues to have no idea what they are doing. Is anyone accountable for anything at NBC(except Brian Williams/) I guess not. It’s like working for the government.