NBC is sweet on “Sugar,” so much so that the network is turning Maroon 5’s smash hit music video into a weekly TV series, with frontman and Voice coach Adam Levine on board to exec-produce.
NBC placed a pilot order for The Untitled Adam Levine Show, which will spotlight unsuspecting superfans as they receive the biggest surprise of their lives when the stars they love “accidentally” show up at milestone events. It’s unclear if Levine will have an onscreen role in the prospective series.
Here’s the logline for the hourlong project:
A couple about to get married suddenly discovers that a world famous recording artist is leading the house band. An Emmy Award-winning actor becomes an unexpected guest of a bachelorette party. Working with a team of improv experts who create the element of surprise, these stars give their fans a moment together they will never forget and turn their already special event into something extraordinary.
Maroon 5’s “Sugar” clip (embedded below) has logged nearly a billion views to date on YouTube. David Dobkin, who directed the video, will helm the pilot and also serve as an EP alongside Levine.
The news comes a week after NBC abruptly pulled the plug on Levine’s in-the-works music-themed limited series The 1970s.