The folks at FX are going Gaga over Wednesday’s ratings, which shows American Horror Story: Hotel within striking distance of a new franchise record.
According to preliminary data, the 90-minute opener drew 5.8 million viewers and a 3.0 18-49 demo rating — down a tick from last season’s Freak Show-themed debut (6.1 million; 3.1 rating). But Hotel still has a chance to surpass Freak Show when three days of DVR playback are factored in. (Freak Show‘s Live+3 haul jumped to 10 million, a number Hotel may very well beat).
In the 18-49 demo, Hotel was Wednesday’s No. 2 program, trailing only Empire.