Roadies follows the day-to-day life of a successful rock tour as seen through the eyes of music’s unsung heroes — the crew members who get the show on the road. Gugino will play the band’s production manager Shelli, a world-class multi-tasker, passionate music fan and tireless work partner to the band’s tour manager (Old School‘s Luke Wilson). The duo’s unique personal and professional relationship is forever crashing and colliding as they guide the daily events of the band and crew of roadies.
Shelli was originally to be played by Mad Men‘s Christina Hendricks, but the character ultimately was entirely reconceived — “a complete revamp,” say sources, resulting in a recasting. Hendricks thus went on to join the 1980s-themed Sundance drama Hap and Leonard.
The Roadies cast also includes Imogen Poots (The Look of Love), Rafe Spall (One Day), Keisha Castle-Hughes (Whale Rider), Peter Cambor (NCIS: Los Angeles) and Colson Baker aka Machine Gun Kelly (Beyond the Lights).
Crowe wrote and will direct the pilot, while Winnie Holzman (My So-Called Life) will serve as showrunner if the comedy goes to series.
In addition to her recent runs on Fox’s Wayward Pines and HBO’s The Brink, Gugino’s TV credits includes New Girl, Political Animals, Californication, Justified and Karen Sisco.