America Ferrera Eyes TV Comeback in NBC's 'Costco' Comedy Superstore

America Ferrera Superstore

Ugly Betty is headed to a strip mall near you.

Emmy winner America Ferrera has landed the female lead opposite Mad Men‘s Ben Feldman in NBC’s Superstore, a single-camera comedy pilot about a disparate group of employees working at a big-box store in middle America, and the love story that will ultimately unfold among them.

Ferrera, in what would be her first major TV gig since Ugly Betty signed off in 2010, will star as Cloud 9’s longtime floor supervisor Amy, who is initially put off by newbie Jonah’s (Feldman) unconsciously superior attitude, as well as his clowning around on the job. Despite a rocky start, the two quickly bond as Jonah gets Amy to find more joy at work, and she starts to become quite allured by the new hire.

In addition to starring, Ferrera will retain a producer title on the potential series.

The Office writer-producer Justin Spitzer penned the script and will serve as EP.

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17 Comments
  1. Linz says:

    I love both America Ferrera and Ben Feldman, so I’m looking forward to this one.

  2. Tim says:

    Sort of sounds like Raising Hope

  3. Dude says:

    She can do better…

  4. SARAH says:

    Sounds kinda like UK series Trollied.

    • Marc Friedman says:

      Yes it does. I love Trollied. Valco Check!

      • j says:

        now that i’ve watched it…. total rip off, down to the pharmacist who call himself a doctor. some elements are almost directly lifted

        • Lord Monty says:

          Exactly… Total complete rip off of Trollied.. Fortunatley, American comedy can’t touch the brilliant comedic minds in the UK. Superstore is created by some guy who was a writer for the US version of office… Not to sound patriotic, but all the best stuff originates from the British Isles…

          God Save The Queen…

    • ukviking1 says:

      Superstore’s Cloud 9 resembles Wal Mart and Trollied’s Valco resembles ASDA, which is owned by Wal Mart…crazy lol. Hopefully Superstore makes it across the Atlantic. Was Trollied ever broadcasted in the USA? If not I encourage Americans to search for it…possibly on YouTube….it’s a great British Comedy.

  5. wgjochimsen says:

    Who missed her?

  6. DeeKayTee says:

    I will definitely tune in to this one!

  7. herman1959 says:

    It sounds promising, I’ll watch.

  8. Chad says:

    I’ve worked for one of the largest retailers in the country for the last 13 years and I have meny fun story’s that has happened over the last 13 years something that are hard to be leave that people do lol

  9. Alma G Reed says:

    I love this show. Reminds me of my job with Walmart as a sales associate. I would love to be in this show, as an extra or whatever. I could bring lots of fun material for the show.