The Walking Dead‘s Season 4B premiere drew 15.8 million total viewers, with 10.4 mil landing in the coveted 18-49 sweet spot — thus matching the zombie drama’s best ever delivery of that demo (set by this season’s opener).
Even opposite the mighty Olympics, the AMC hit grew more than 30 percent from its midseason finale (12.1 mil/7.7 mil) and significantly outperformed its season-to-date average (13 mil/8.4 mil).
TWD’s series high in total audience stands at 16.1 million viewers, set by the Season 4 premiere.
Dominating Sunday night in total audience was NBC’s Winter Olympics coverage, which during primetime averaged 25.4 million viewers with a 6.9 demo rating, down a smidgen from the comparable night in 2010. (To date, Sochi is trailing the Vancouver games by 13 percent in audience and 10 percent in the demo.)
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Going up against the Dead and Olympics, CBS’ Grammys/Beatles anniversary concert special drew 14 mil and a 2.1 rating.