Ratings: Walking Dead Ties Series High, Trumps Olympics; Beatles Salute Draws Good Crowd

Ratings Walking Dead Season 4B PremiereThe Walking Dead‘s Season 4B premiere drew 15.8 million total viewers, with 10.4 mil landing in the coveted 18-49 sweet spot — thus matching the zombie drama’s best ever delivery of that demo (set by this season’s opener).

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Even opposite the mighty Olympics, the AMC hit grew more than 30 percent from its midseason finale (12.1 mil/7.7 mil) and significantly outperformed its season-to-date average (13 mil/8.4 mil).

TWD’s series high in total audience stands at 16.1 million viewers, set by the Season 4 premiere.

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Dominating Sunday night in total audience was NBC’s Winter Olympics coverage, which during primetime averaged 25.4 million viewers with a 6.9 demo rating, down a smidgen from the comparable night in 2010. (To date, Sochi is trailing the Vancouver games by 13 percent in audience and 10 percent in the demo.)

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Going up against the Dead and Olympics, CBS’ Grammys/Beatles anniversary concert special drew 14 mil and a 2.1 rating.