Facing off against 100-percent original broadcast competition throughout its entire three-hour run, NBC’s The Sound of Music Live! on Thursday night put 18.6 million total bums in the seats (as they say on Broadway), while scoring a 4.6 demo rating (per finals).
That marks NBC’s largest non-sports Thursday audience since May 2004 (when Frasier’s finale night averaged 22.6 mil) and its best non-sports Thursday demo number since the April 2009 ER finale (5.2).
Save for its opening face-off against the always formidable Big Bang Theory — which won the night with an adjusted-up 4.8 rating — SOML at least doubled the numbers of 9 of the night’s 11 other broadcast programs.
TVLine readers meanwhile gave the production an average grade of “B-.”
NBC notes that, unsurprisingly, the top local market among the metered market households came from Oklahoma City, in female lead Carrie Underwood’s home state.
In other words, the countdown until NBC greenlights Taylor Swift’s Evita Live! starts now.
CBS | Big Bang (15.6 mil/4.8) dipped 9 percent in the demo; The Millers (9.4 mil/2.4) dropped 14 percent, Crazy Ones (7.7 mil/2.1) slipped one tenth and Two and a Half Men (8.3 mil/2.3) ticked up two tenths. Elementary (8.2 mil/1.8) dipped 9 percent in audience but was steady in the demo.
ABC | Wonderland (3.6 mil/0.9) was flat, Grey’s Anatomy (7.5 mil/2.3) was down 13 percent and three tenths (to a new series low) and Scandal (8.6 mil/3.0) rose a tenth.
THE CW | Vampire Diaries (2.26 mil/1.0) fell 16 and 23 percent, while Reign (1.65 mil/0.6) was down 8 and 14 percent.
FOX | The X Factor (4.8 mil/1.4) was down a tenth from its last non-holiday outing, while Glee‘s fall finale (3.2 mil/1.1) fell 22 percent to new series lows.