The premiere of the TV-movie Killing Kennedy on Sunday night drew 3,354,000 total viewers, squeaking past last February’s Killing Lincoln (3.351 mil) to deliver National Geographic Channel’s largest audience ever.
What’s more, Kennedy’s 1.1 rating in the 25-54 demo marks the network’s best performance with that target since Lincoln, as well as a 175 percent improvement on the Sunday time slot’s 2013 average.
“The success we saw last night proved once again that authentic, smart television can not only be entertaining, but also be important, culturally relevant programming,” NatGeo CEO David Lyle said in a statement. “[It] is truly a testament to the drive of our [network] president Howard Owens, and the incredible collaboration and partnership we have with Scott Free Productions, [Killing Kennedy author] Bill O’Reilly, and the entire team that worked on this film.”
Killing Kennedy — which stars Rob Lowe, Will Rothhaar (as Lee Harvey Oswald), Michelle Trachtenberg and Ginnifer Goodwin — will encore this Friday, Nov. 15, at 8/7c, and again at 10 pm.