Ratings: Blue Bloods Returns Up, Five-0 Slips in Friday Slot, ABC Sitcoms Drop

Ratings Blue Bloods PremiereCBS’ Blue Bloods returned on Friday night to its typical title — the night’s most watched program — by delivering an audience of 11.4 million total viewers, paired with a 1.7 demo rating.

That marks gains from both its previous premiere (11.2 mil/1.5) and its May finale (9.9 mil/1.1).

Opening CBS’ night, Undercover Boss did 8.1 mil and a 1.5, right on par with its previous premiere and up two tenths in the demo from what CSI: NY did in the lead-off spot a year ago.

Hawaii Five-0 said aloha to its new time slot with 9.4 mil/1.5, up in viewers but down in the demo from its previous (Monday) premiere (8 mil/1.8), and down from its May finale (9 mil/2.0, also on a Monday). That said, it topped its rivals in total audience and was up 21 and 36 percent from (groan-from-the-past alert!) Made in Jersey‘s year-ago debut in the time slot (7.8 mil/1.1).

Over on ABC, Last Man Standing (5.7 mil/1.2) dropped 15 and 20 percent against more competition, as did The Neighbors (down 11 and 17 percent to 4.1 mil/1.0). Shark Tank held steady with 6.8 mil/1.9, commanding Friday’s best demo.

Fox’s MasterChef Junior cooked up 4.2 mil and a 1.6 with its debut, surging 78 percent in the demo from what Kitchen Nightmares did a year ago.

For the completists out there, NBC’s encore of Michael J. Fox‘s double-episode premiere drew 4 mil and a 0.8, Dateline returned to 6.5 mil/1.3 (up in viewers from last year’s 4.8 mil/1.3), and Fox’s Sleepy Hollow rerun grabbed 2.8 mil/0.9.

Want scoop on any of the above shows? Email insideline@tvline.com and your question may be answered via Matt’s Inside Line.

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54 Comments
  1. Jen says:

    Comparing Hawaii Five 0 airing on Monday to it airing on Friday isn’t really fair. Its a given that shows on Friday nights have lower ratings. It also had a far weaker leadin than it did on Monday nights. It retained the entire demo from its lead and built on total viewers. All in all I think it did its part nicely in giving CBS a win for the night.

    • Matt Webb Mitovich says:

      Yes, but comparing premieres to premieres is nonetheless one part of the game. And I do denote that it used to be on Monday, and I do denote that it did better than last fall’s Fridays-at-9 program.

      • Tyler says:

        Can you explain how the demos are calculated. It makes no sense that MC Jr. got 4.2 mil and 1.6. And H50 got 9.4 mil and 1.5. What is all this based on?

        • S says:

          The two numbers aren’t really connected in that the viewers doesn’t determine the demo. The 4.2 mil is total number of viewers; the 1.6 demo means that 1.6% of potential viewers aged 18-49 in the US tuned in. A show could have 20 million viewers, but if it skews older, it could have a small demo.
          .
          Here’s an explanation from The Futon Critic:

          “So a 3.7 adults 18-49 rating means 3.7% of viewers ages 18-49 watched the broadcast. For the 2010-11 season, Nielsen Media Research has determined there are 131 million adults 18-49 in the U.S. so 3.7% of them would be 4.847 million (.037 X 131 = 4.847). Or to put it another way, each adults 18-49 ratings point equals 1.31 million viewers.”

        • prish says:

          Harry’s Law had tons of viewers, but they were older. So, NBC cancelled it, not having the “demo” numbers. I believe the station was quite forthcoming about it being the reason. The younger demo numbers would not go up on Friday, being date night, so I wonder what is going on.

  2. Celyn says:

    Of course H50 premiered lower than it did last year. I don’t know what CBS is thinking putting this terrific show on Fridays – with a weaker lead-in to boot!!! One could possibly think that CBS is purposely trying to kill this show off. A bad decision CBS, a very bad decision.

    • TV Gord says:

      If CBS were trying to kill it off, they would have cancelled it. Networks can be ruthless that way.

      Blue Bloods does well on Fridays, and nobody would say CBS put it on Fridays because they wanted it to fail. If Blue Bloods can build a faithful audience on Fridays, Hawaii Five-0 should be able to, as well. If viewers don’t follow it to Fridays, it’s the show’s fault, not the network’s.

      • Jenn says:

        Well said.

      • rowan77 says:

        The core audience for Blue Bloods is 50+ demographic. The Audience Hawaii Five-0 wants is the 18-49 demo. The 18-49ers tend to watch less TV and go out on Friday nights, so unless your core demo is the kiddie set (like the ABC TGIF line-up of 20 years ago), or the 50+ (the vast majority of the baby boomers), a move to Fridays will hurt the ratings, which will make ad spots less valuable during your show, which means less money for the network, which means they may try to get the studio to cut their budget if the profit margin isn’t large enough. That said, this is produced by CBS Productions, and since they will be syndication ready by the end of the season, CBS (the network) may not be caring too much about the ratings because syndication is where the studio and production company get the big bucks. The network makes their money back each season, but the studio eats about half of their costs until they syndicate and then the money that comes in is beyond large – especially for a show like this one with cross demo appeal.

        • Mickey says:

          rowan77 is right. Ratings experts say the audience pool on Friday is 30% lower, so they add 30% to Friday ratings to find the equivalent of weeknight ratings. Thus a 1.5 on Fridays is worth a 2.0 on Mondays. And as rowan77 said, the coveted demo tends to go out Friday nights. So H50 went down in the demo even though it went up in total viewers. The fact that it went up in viewers even though evidently a bunch of younger viewers went out instead is actually kind of impressive. CBS will take the fact it’s on Fridays into account, and like rowan77 said, the important numbers is really how much money they’re making off the show, and H50 is ripe for syndication.

    • klown says:

      If they put a brand new show there, it would potentially be doomed from the start and you would still possibly be saying that you don’t’ know what CBS is thinking. It is smarter to put a show with an existing fanbase at that time than a brand new one. A show with a fanbase can afford to lose some viewers, especially when it is in syndication territory.

      • Celyn says:

        No show can ‘afford to lose some viewers’ in this television age – regardless of the size of their fan base. Once a show starts to lose viewers, networks slowly stop caring about how it does (lack of promotion, shorter number of episodes per season…etc) until they cancel it for lack of viewership. Very rarely once a show starts to lose views/demo will networks try to save it anymore. These are the shows that get their time slot bumped or go on hiatus for sports or specials or they go two or three weeks without a new episode (CSI NY is a prime example of this). All of which makes it hard for people to follow and know when they’re on which causes the viewer to lose interest in the show. And DVR watching doesn’t count for nearly anything in ratings yet which, given it’s current use among households isn’t quite fair.

        I want H50 to succeed because I think it’s a fun show and I would hate to see it cancelled because of a bad scheduling decision.

    • Matt says:

      I think getting Hawaii Five O away from the ir Monday time slot is going to save them. It held its own against one tough competitor; Castle. But now with the Blacklist coming in as well as it did, I’m not sure CBS didn’t do it a favor by moving it. Tried the Blacklist out and it is definitely on my watch list now.

    • Kathy Mitchell says:

      Who cares what night a show is on….I thought everyone had a DVR, except my friend Marge who still records on a VCR…just sayin.

      • Celyn says:

        But unfortunately the ratings system hasn’t caught up with technology.

        • Bryan says:

          Actually, they do track the DVR ratings and have this information readily available. It can factor into decision making but the networks and advertisers usually don’t put too much thought into the DVR ratings.

          Why? Well because the additional viewers that DVR the show really don’t matter to advertisers. Makes sense when you realize people that DVR shows skip the commercials…why pay more for additional viewers that aren’t going to watch your ads?

          • prish says:

            A household may be a Nielsen ratings home, but the cable companies keep track, too. The thing is the cable company’s numbers would be considered biased, manipulated, and possible padded. So the cable companies tolerate Nielsen plugging in their equipment, since it would only substantiate their numbers. Nielsen is so powerful because it uses random sampling to choose households. If you get a phone call from them, don’t hang up the phone thinking it is a joke.

          • Matt Webb Mitovich says:

            Much is incorrect about what you said, but mainly: The problem with cable company data is it won’t tell you WHO is watching on any given set at any given time.

          • Doug H says:

            All CBS programming is also available On Demand the next day thus no need to even DVR.. And there are commercials in the middle but are shorter than the live feeds so not worth the trouble to skip through.. Sunday at 9 is brutal for instance but even Friday night shows are right there for anyone to watch on weekends… Just too much TV!!

      • dysturbed says:

        Kathy, networks don’t spend millions to air shows just to be kind, they need to get the money from advertisers. There is a greater chance of people skipping commercials when they watch on dvr than when they are estimated to watch live. Therefore, as convenient as watching on a dvr is, it also lessens the chance of a shows renewal. Therefore, who cares? We probably all should.

  3. Hope Hawaii Five-O is going to do great on Friday nights after an amazing run they had on Mondays in the first three seasons and a month from now, it’s going to have some serious competition against Grimm.

  4. Linda says:

    LOL. H50 is a big loser. Blue Bloods grow numbers after it, even if it is in the 10 pm slot.
    I am glad viewers prefer to watch talent as Selleck than shirtless wooden OLoughin.
    H50 will drop more when Grimm returns and get canceled next May

    • dysturbed says:

      Friday and Sunday shows account for lower ratings. Based on those standards, and syndication money that is about to come in, Hawaii five is is not the loser that you claim it to be. If it got them on another night, then your gloating would have some merit.

  5. Sarah says:

    I wonder if Bones will do as well as MasterChef on Fridays. I hope so, but I’m trying not to get my hopes up too much.

  6. As much as I respect everyone’s opinion but to attack an actor just because you don’t like them?! to attack a show is one thing, I’m just as guilty, but to attack a person? REALLY?

    • Patrick M. says:

      Ahhh, welcome to the internet. On other sites I have seen the same type of comments every time H50 is mentioned. Sadly, this same group, or perhaps it is only one person changing names say the same thing over and over. Our little friend “Linda” up there is repeating word for word the various other comments. Obviously not the quickest bunny in the forest. If the show isn’t good it isn’t good–the personal attacks on one actor or actress is appalling, pathetic and disgusting–whatever you do, avoid reading anything about the actress that’s leaving NCIS, they are even worse. Anonymity on the internet has released some of the most vicious bullies around–I bet if it was mandatory to have one’s name, picture and phone number attached to their postings many of these idiots would crawl back into their holes, and disappear,

  7. I took a look at Grimm’s numbers on Fridays, it’s best #’s were the Series Premiere, 6.01M… When NBC moved it away like 12/8/2011, the #’s dropped, 4.09M, and even when NBC mocved it to Tuesdays, it barely broke 6M. If that’s the numbers it continues to get and/or maintain, it wlll have NO chance against Hawaii Five-0. I like Grimm, it’s a good show, it has a just as passionate fan base as H50, but those numbers are a very bad sign. It will get slaughtered, by CBS, just ask Fox’s Fringe

    • dysturbed says:

      At the same time, when shows make it to a third season, they usually make it to a fourth as well. At that point syndication possibly kicks in and that can sometimes help shows get a fifth season and beyond.

      • andrea says:

        I agree that syndication is the goal for H50. It’s in its fourth year now, and I think that CBS is hoping that Blue Bloods will help pull H50 up enough to get it into Year 5 and syndication. Blue Bloods will be a lock for syndication, so this Friday move for H50 seems like a smart one to me.

      • Mikael says:

        I wish that had been true for Nikita. When it got a 3rd season, I thought for sure it would get a 4th to bring it to syndication and yet they only gave it a 6 episode 4th season, so it won’t reach the 88 episode minimum. Stupid move, CW!

  8. sarah says:

    That is good for Hawaii Five 0 and Blue Bloods. H50 may be down in demo but the ratings 9.4 million is pretty good!

  9. Prue says:

    The CW?? ANTM??

  10. ragincajun says:

    Who knew that H50 and Blue Bloods would be some compartible? While not setting the world on fire, H50 definitely seemed to help BB’s ratings, and the episode itself was one of the best the series has ever produced.

  11. Eric7740 says:

    Is it too late to resurrect Malibu Country???!!! Awesome move ABC!!!

  12. Alyssa says:

    With all the money CBS is investing on H50 I bet they were hoping the show to get a better demo than BB. It is a little embarrassing for H50 to get lower numbers than BB, with all those expensives action scenes and the shirtless tattoo guy , the show skews older than BB with an older actor as leading man.

    • Andrea says:

      I think CBS is now thinking longer term with H50 than just the demo. The demo is what the demo is. To recoup some of the costs that you’re talking about, it needs to reach syndication. To make it more attractive, it needs to continue to produce episodes and get to Year 5. Friday night is a place to put it with a very strong show following it to hopefully support it and pull it up a bit. I think the demo has become secondary to riding the wave toward syndication.

      • Alyssa says:

        Actually 4 seasons r enough for syndication. Although syndication is what kept this bad show alive until now
        Did u see the numbers it is getting on syndication? Very bad. TNT already had to move the show to another slot. It is doing worse for TNT than other cheaper shows as Castle, Supernatural, Charmed…So it is a failure in syndication.

        • dysturbed says:

          In fairness, it isn’t like they buried it somewhere. They just moved both episodes back an hour, meaning that one of the episodes still airs in one of the slots it did for the last couple of months.

          • dysturbed says:

            Out of curiosity, do you know how long the syndication deal lasts? In other words, did TNT agree to pay millions of dollars only for a set amount of seasons (just through this one for example) or is TNT required to continue to pay for every season that CBS chooses to keep it going. If the deal was for a set amount of seasons, then the ratings on tnt are obviously a factor that could eventually work against CBS.

            If it is the latter then, since CBS would still receive the same amount of money per episode from TNT, regardless of how well it does there, they can conceivably keep it going for years as long as the ratings on CBS remain similar to how they are now.

  13. Andrea says:

    I wasn’t aware that it was in syndication yet since it only has 3 full seasons. Must have been enough for TNT to have bought it. With only three seasons, it can’t have been in syndication that long. If the syndication started only recently, it seems a bit early to call it a failure. While H50 is a remake, it’s still filmed in Hawaii, and I always root for shows that actually film in the locales where they are set. Hopefully, the syndication results will improve.

  14. John Glenn says:

    Blue Bloods is one of my very fav shows. I will continue to be a viewer no matter where you put it. However, the season’s premier was totally underwhelming. As predictable a show as I’ve ever seen. It was a primes from T.V. 101. I hope the best is still to come. The suits from CBS are making some of the worst decisions I’ve ever heard of. No wonder the other networks are slamming them.

  15. Chablis says:

    I agree on BB episode. It seemed recycled. No passion from the actors. And Franks assistant. ( blonde girl) is replaced, no reason with a stereotypical Italian. Hope it gets back on track soon.

  16. Remember Moonlight? Alex O’ Loughlin was on that show and yes it did air on Fridays at 9 p.m. on CBS.

  17. William says:

    Blue Bloods is CBS Number One show on Friday. Well deserved. 2.5 more million viewers than Hawaii F0.
    Selleck is an actor with a strong screen presence. Glad to see him the CBS winner. Congratulations to the whole cast.

  18. Linderella says:

    Recorded Michael J. Fox and it was terrific!

  19. Michael says:

    I’m not able to watch The neighbors live due to work. I think the show is good and don’t want it to be cancelled.

  20. greysfan says:

    ABC were stupid to axe Malibu Country. Is it too late to revive it? They should have renewed this instead of The Neighbors. Still don’t see how that show made it past the first few weeks.

  21. Diane says:

    Matt, when is Blue Bloods going to give Frank a love interest? It’s Tom Freaking Selleck, for goodness sake! I say they bring back Erin’s friend. #YOLO

  22. Kiki says:

    The only thing wrong with Friday night TV is that networks don’t know how to promote it. Obviously people are home if 11+ million sets had Blue Bloods on. If they’re not the 11 million sets within the demographic, then you’ve got to look at your advertising campaign. Although Chris O’Donnell doesn’t seem to use his much, the four core cast members of NCIS:LA have Twitter accounts and use them, in part, to promote the show. Daniel Dae Kim and Masi Oka are the only 5 Oers I could find on the site.

  23. shar says:

    I was kind of glad to see Hawaii 5-0 and Blue Bloods together. Two of my favorite shows. I hope the ratings will stay up. Monday nights was a very busy night, so kind of glad H50 moved.

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