Exclusive: E! Cancels Ryan Lochte Reality Series
E! has pulled the plug on the Olympian swimmer’s reality series What Would Ryan Lochte Do? after one season, sources confirm to TVLine exclusively.
An E! rep declined to comment. An insider at the network, meanwhile, tells us they hope to work with Lochte again in the future.
WWRLD? received a huge marketing push when it debuted last April, but visibility didn’t translate into ratings. The premiere drew an underwhelming 800K viewers, and the audience dropped precipitously with each episode. The May 27 finale drew just over 300K viewers.