CBS Unveils New Saturday Morning Programming Block Targeting Young Teens
CBS has partnered with Litton Entertainment on a new Saturday morning programming line-up that will target teens with shows hosted by the likes of celeb chef Jamie Oliver, retired boxer Laila Ali and Insider personality/ESPN alum Kevin Frazier.
The three-hour block is FCC educational/informational compliant and will carry a pro-social message aimed at viewers age 13 to 16.
The line-up — which is branded “The CBS Dream Team,” bows Sept. 28 and will replace the network’s current block (including Liberty’s Kids, The Doodlebops and Busytown Mysteries) — looks like this:
Lucky Dog | Animal trainer Brandon McMillan swoops into shelters across the U.S., rescuing hard-to-love, out-of control and unadoptable dogs and then, at his Lucky Dog Ranch, takes on the seemingly impossible task of turning the frightened pooches into perfect pets. In the end, a lucky family will adopt an even luckier dog, as the rest of us invariably sob.
Dr. Chris, Pet Vet | This one follows Dr. Chris Brown, one of the world’s busiest vets, and the animals he devotes his days to caring and treating. Each episode delivers a mix of human and animal interest stories, while also highlighting intricate and technologically advanced surgeries.
Recipe Rehab | After families submit their fave high-calorie recipe, two chefs battle to serve up a healthier twist. The family then chooses their new favorite.
Jamie Oliver’s 15-Minute Meals | Oliver pulls from a collection of healthy recipes that can be prepared in no time and makes them for viewers in real time, offering hints, tricks and nutritional nuggets along the way.
All In With Laila Ali | Ali scours the globe and steps off the beaten track to find and profile inspirational people, groundbreaking achievements and extraordinary lifestyles.
Game Changers With Kevin Frazier | Hosted by Frazier and presented by young field reporters, this show highlights pro athletes who use their public image to improve the lives of fans in need.