The Year in DVR Playback: Modern Family, The Following, Hannibal Among Biggest Gainers
Elsewhere, The Big Bang Theory got even bigger and freshman fare such as The Following and Revolution locked in Season 2 renewals with significant surges.
In absolute ratings gains, ABC’s Modern Family enjoyed the largest add-on, rising 2.2 points in the demo (to a 6.4), CBS’ Big Bang Theory averaged a boffo 7.2, thanks to a bump of 1.9, while Fox’s The Following and NBC’s Revolution both tacked on 1.7 to hit 4.3 and 4.2, respectively. (Pause for perspective: Versus Revolution‘s 4.2, time slot rival Castle wound up with a 3.0, up 50 percent.) Rounding out the Top 5, ABC’s Grey’s Anatomy grew 1.6 to average a 4.7 rating.
In terms of percentage gains in the 18-49 demo, NBC’s recently renewed Hannibal surged 77 percent, to a 2.3 rating, while Grimm (2.8) and the squashed Smash (1.4) both rose 75 percent. Rounding out the Top 5 were ABC’s ended Private Practice (2.4, up 71 percent) and Revolution (4.2, up 68 percent).
Turning to total viewers, which some people (myself included) like to look at: Modern Family again topped the list, adding 4.5 mil to its weekly average (hitting 15.5 mil). The Big Bang Theory grew 4.3 mil to squeak past the 21 mil mark. The Following and CBS’ Elementary each added 3.9 mil, averaging 11.9 mil and 14.6 mil respectively. At No. 5 was Revolution, adding 3.8 mil to its weekly haul (10.8 mil).
Percentage-wise, Hannibal (averaging 5.2 million viewers) and Smash (4.6 mil) saw their total audiences swell 62 percent with Live+7 playback factored in. The CW’s unzipped 90210 (1.2 mil) and Fox’s New Girl (6.7 mil) each rose 55 percent, while Revolution (10.8 mil) saw a 54 percent lift.
And who got the least DVR love? Among scripted fare still on the air, Fox’s The Cleveland Show, American Dad and The Simpsons, ABC’s The Neighbors and The CW’s The Carrie Diaries each only grew 20 percent or less.