Ratings: Apprentice Rises, Golf Boosts CBS

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aacx15_357a_02_0053NBC’s The Celebrity Apprentice was one of this Sunday night’s few ratings gainers, rising 15 and 21 percent to deliver 5.2 million total viewers with a four-week high demo rating of 1.7.

Fox’s cartoon line-up was down across the board, though Family Guy (5 million viewers while dipping two tenths to a 2.4 rating) led all regularly scheduled programming in the demo.

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CBS’ numbers are scrambled and almost not worth noting at this early hour, but 57 minutes’ worth of Masters golf tournament overrun appears to have lifted all boats. 60 Minutes (12.1 mil/2.4) is looking at gains of 28 and 71 percent, primetime’s largest audience and possibly a demo tie with Family Guy; The Amazing Race (9.6 mil/2.0) appears to have added a few viewers while dipping in the demo from its last fresh outing; and The Good Wife is flirting with 10 million viewers (up 16 percent from Easter Sunday) while inching up two tenths (to a 1.7 rating). But again, these are very preliminary, almost reckless guesstimates. And there’s zero data for The Mentalist, which aired late.

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Elsewhere, ABC’s well-done Once Upon a Time recap special drew 5.1 mil/1.3, placing second in the hour in total viewers (far behind 60 Minutes).

Comments (6)

  • how did the MMA’s do? I haven’t seen any ratings anywhere

    Comment by Tali – April 15, 2013 09:16 AM PDT  Reply To This Post
    • “Cable ratings are delivered later, sometimes much later… etc.”

      Comment by Matt Webb Mitovich – April 15, 2013 09:29 AM PDT  Reply To This Post
  • what time did the Mentalist start? I’m hoping my recording was over long enough!!

    Comment by Elyse – April 15, 2013 10:07 AM PDT  Reply To This Post
  • The ONCE special actually didn’t do too bad.

    Comment by Mike – April 15, 2013 10:10 AM PDT  Reply To This Post
  • I have all but given up on The Mentalist. Seems as though it always starts late.

    Comment by Brigitte – April 15, 2013 02:18 PM PDT  Reply To This Post
  • The number that NEVER goes down is the millions of DVR owners whining about sports overruns.

    Comment by Martoukian – April 16, 2013 03:19 AM PDT  Reply To This Post

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