Ratings: NCIS Tops Idol, Smash Slides Further
CBS’ NCIS this Tuesday ticked down a tenth but nonetheless scored its first-ever demo win over American Idol during the shared 8 o’clock hour, by a narrow margin of of 3.3 to 3.2 (per prelim numbers) — and this dates back to when the Fox juggernaut ran on a Tuesday/Wednesday schedule.
In total audience, NCIS was down a half of a hair to 20.4 million viewers, while Idol‘s special Tuesday outing across its two-hour run averaged 11.5 million viewers and a 3.4.
NCIS: Los Angeles continued CBS’ night with 16 mil and a 2.8, dipping 6 percent and a tenth. Golden Boy (9.3 mil/1.6) slipped 12 percent and two tenths from its premiere, and moves to its official Fridays-at-9 time slot starting later this week.
NBC’s Smash, with 2.62 mil and a 0.7, dropped 14 percent and two tenths. Leading into that, Go On (3.04 mil/1.1) was flat and The New Normal (2.44 mil/0.9) dipped.
Over on ABC, Celebrity Wife Swap (4 mil/1.5) plunged 43 and 37 percent to series lows, facing beefier competition. The Taste (3.2 mil/1.2) dropped 22 percent and two tenths. Body of Proof (6.5 mil/1.2) was flat versus its season opener.
The CW’s Hart of Dixie (1.44 mil/0.6) inched up to a four-week high in total audience, while steady in the demo. A Beauty and the Beast encore, because people will ask, drew 750,000 viewers and a 0.3 rating.