Ratings: Idol Steady, Neighbors and Suburgatory Socked by Repeat Lead-Ins

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CHERYL HINESA bunch of (admittedly good) commercials enjoyed the only ratings increase this Wednesday night, as all other programs were left to best hope for “holding steady.”

CBS’ Greatest Super Bowl Commercials special drew 9.9 million total viewers — its largest audience since 2010 — while scoring a 2.1 rating, up a tenth year-over-year.

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Wednesday’s next-best performers were American Idol (holding steady week-to-week with 15.6 mil/5.4) and Supernatural (up a few viewers to 2.28 mil, while matching its previous 0.9 rating).

ABC’s Neighbors absorbed the night’s biggest hit, plunging 18 and 20 percent to 5.25 mil/1.6, leading out of a Middle rerun. Similarly, Suburgatory (4.9 mil/1.8) dropped 20 and 18 percent with a Modern Family repeat in front of it. Both ABC sitcoms matched all-time lows.

Over on NBC, Whitney (3.6 mil/1.3) was down 12 percent and a tenth, Guys With Kids (2.9 mil/1.1) fell 27 and 15 percent and SVU (6.4 mil/1.7) dropped 24 and 19 percent. Chicago Fire cooled 10 percent to 7.23 mil/2.0 while scoring the 10 o’clock win over Nashville/CSI repeats.

The CW’s Arrow (3 mil/0.9) shed a handful of viewers and dipped two tenths.

POLL | The Americans Premiere: Da or Nyet?

FX’s The Americans airs on a “cable” channel, so those numbers will be in later.



Comments (12)

  • I wonder if the bad weather all over the US is a contributing factor to the poor ratings

    Comment by Julia – January 31, 2013 09:14 AM PDT  Reply To This Post
  • I wonder if bad storytelling all over Los Angeles is a contributing factor to the poor ratings.

    Comment by igor – January 31, 2013 09:17 AM PDT  Reply To This Post
  • Wiiiho, good for Supernatural!

    Keep the great storyline and episodes up and it might just get back on track with 3 milion viewers :D

    Comment by Kresh – January 31, 2013 09:18 AM PDT  Reply To This Post
  • Who’s really giving up on Idol this season? Reply if you dare.

    Comment by Tran – January 31, 2013 09:19 AM PDT  Reply To This Post
    • I stopped after Season 10 when Scotty won. Haven’t watched an episode since. What do I win?

      Comment by iMember – January 31, 2013 10:38 AM PDT  Reply To This Post
  • Last night’s episode of Suburgatory was really good. I just watched it.

    Comment by Carm – January 31, 2013 09:46 AM PDT  Reply To This Post
  • Happy to see Idol holding steady. I am loving the new judges and how the auditions are spotlighting mostly good singers. Idol has really hooked me all over again this season!

    Comment by Jen – January 31, 2013 10:09 AM PDT  Reply To This Post
  • I am so glad that Supernatural is staying steady in the demo. Hopefully they get a renewal soon.

    Comment by Mikaylah Roggasch (@mkroggasch) – January 31, 2013 10:23 AM PDT  Reply To This Post
  • The networks deserve what they get….you can’t show one new episode then two weeks of reruns. Tired of sitting down to watch an episode and find its a rerun. Nashville was a rerun last night why??? Chicago Fire showed a new episode after three weeks of reruns. And the networks wonder why viewers flock to cable?

    Comment by forwarddad – January 31, 2013 10:59 AM PDT  Reply To This Post
    • I second that. I am getting fed up with the shows on ABC having reruns all the time. It happened with Lost, Revenge and now Nashville. We want to see more new episodes!

      Comment by Debra Albright – April 24, 2013 07:33 PM PDT  Reply To This Post
  • I wish you’d also report cable numbers..and I know that cable takes longer, but why not wait until you have all of the numbers before reporting? This website always touts Cougar Town (and rightfully so, since it’s hilarious and awesome) but then rarely reports their numbers. It’s a show that fans want to know if it’s doing well, since it seems to be on death row every week. I’m more interested in that than the predictable drop in Whitney ratings.

    Comment by Jen – January 31, 2013 11:22 AM PDT  Reply To This Post
  • So…a TV show made up of commercials wins the night. The irony is delicious.

    Comment by TLH – January 31, 2013 12:35 PM PDT  Reply To This Post

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