Addressing the fate of its only daytime soap, NBC Chairman Robert Greenblatt expressed confidence that Days of Our Lives would remain on the air beyond its current contract cycle, which expires in September.
“I think Days is going to stick around,” Greenblatt told reporters Sunday at the Television Critics Association’s winter press tour in Pasadena. “I don’t know that I’m at liberty to say that officially yet, but it’s not going anywhere.”
Days currently ranks last in the ratings among the four remaining soaps, averaging 2.3 million viewers. It recently tied an all-time in women 18-49 (0.7). (Reporting by Vlada Gelman)