American Idol's New Season 12 Promos: Will Nicki Minaj Be Entertaining or Annoying?

nicki minaj idolI don’t care if incoming American Idol judges Nicki Minaj and Mariah Carey are secretly designing voodoo dolls of one another using discarded weave tracks and DNA collected from the straws of their red Coca-Cola cups. As long as they provide some combination of honest feedback, actionable advice and spontaneous humor, then I suspect I’ll be just as obsessed with the show’s twelfth season as I was with its prior incarnations.

And that’s why I’m happy to report that Idol‘s two latest ad promos (embedded below) look rather promising. The first is a Minaj-centric affair set to her recent hit “Pound the Alarm.” As the cotton-candy-haired diva commands one contestant to “Snap, snap, work, work!” and tells another she likes him, just not his singing voice, the corresponding text declares, “Nicki Minaj is wild, original, honest. She’s bringing it all to American Idol.” Okay, so she might not have been my first choice for judge, but it seems like Nicki is engaged with the contestants and is attempting to do more than offer bland platitudes. Dare I say there are moments even Mimi looks amused?

RELATED | Nicki Minaj and Keith Urban Joining Mariah & Randy on Idol: What Do We Want From Them?

The second promo trumpets the addition of Carey, Minaj, and Keith Urban to the panel — making no mention of exiting judges Jennifer Lopez and Steven Tyler — then switches focus to what the show is really about: “New season of the show that turns unknowns into superstars,” says a voiceover while showing audition footage of Idol alumni Kelly Clarkson, Carrie Underwood, Phillip Phillips, and Scotty McCreery juxtaposed with their post-show successes. Now that’s what I’m talkin’ about!

VIDEO | Reality Check: Awful Eliminations, Questionable Front-Runners Tarnish The X Factor, The Voice

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American Idol returns January 16, 2013 (8/7c, Fox).

Will you be tuning in? What’s your take on the new promos? And most importantly, how are you feeling about Nicki Minaj as an Idol judge in the wake of these ads? Sound off in the comments, and for all my Idol news, interviews and commentary, follow me on Twitter @MichaelSlezakTV!

Comments are monitored, so don’t go off topic, don’t frakkin’ curse and don’t bore us with how much your coworker’s sister-in-law makes per hour. Talk smart about TV!

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  1. ktbanks says:

    The Nicki Minaj promo definitely made me more hopeful for her judging stint after seeing it. But we all know how skilled Idol’s editors are in making judges look good (see: Steven Tyler). But for the sake of Idol, I’m hoping she can bring some spark to the panel. Fingers crossed!

    • FreeHaley says:

      It seemed a trace hopefully. But since the one judge who needed the boot more than any and who has been the most fake and scripted of all is the one they kept….
      At least JLo kept it real for the early part of her first season and a couple times her second. Randy has seemed like a total paid off puppet at this point for the entire last two seasons. So no, I don’t actually really think it will end up better in the end.

  2. debbie says:

    I will not be tuning in which I’ve done since season 1…Nicki Minaj is the reason I will not be watching

  3. brandon says:

    I WANT IT NOW. Get this X Factor junk off my TV. What’s wrong with me?

  4. WendyT says:

    Was hoping to catch more than split-second footage of former idols who have had mega-success, but yes, these previews look somewhat promising.

  5. jen says:

    ANNOYING. Entertaining only if you have the IQ of a gnat.

    I won’t be watching.

  6. I really, really hope to be pleasantly surprised. I love Idol, did I say LOVE!!. Been watching since season 1, a bit of an obsession for me. I do not like Nicki Minaj. And I’m not talking talent, but more attitude and personality when I’ve seen her on talk shows/award shows. Let’s hope she brings something different here. I want the show to be more about the contestants and less about the judges, and with Nicki, can’t help but think the focus will continually be brought back to her. Hoping for the best!

  7. Ram510 says:


  8. Amanda says:

    Honestly you can’t tell how good the judges are until fully live shows when they have to form their critiques on the spot.

  9. katrina s. says:

    I cant stand the way she talks! She talks like a baby and down to people. she calls her fans little peole its wrong! Not sure how she even got this job. These people got to be stupid to take advice from someone who has been in the business for a second. I love mariah but i juust dont think i will be able to watch this year!

    • Alienate says:

      My honest guess is that by the middle of the Idol season, you will find just the opposite. Niki will be the one you enjoy, and Mariah will be Brittney2. <– Zombie dull/dumb

      • kevin says:

        funny how britney is actually doing a good job as a mentor and at least she doens’t waffle during the live shows like demi

  10. Portia says:

    We could broaden the question to this: Will Nicki, Mariah, and Randy be entertaining or annoying? Still rhetorical! Not enough info to include Urban…yet.

  11. TheCircus says:

    Nicki was good in the new Madagascar movie as the Zebra, so I have high hopes for her idol tenure.

    da da da, da da da Afro Circus.

  12. BigKate2 says:

    If last night’s AMA’s are any indication, Nicki Minaj is only out for self-promotion. That, I can’t stomach. I think The Voice get’s my viewing time.

  13. b says:

    The Voice and X-Factor have nothing on AI. They haven’t produced one star between them.

  14. millie says:

    Not watching a show with Nicki Minaj as the judge. I find her extremely annoying. And I really have no interest in watching someone with no talent other than self-promotion judging a singing contest. I also find it unpleasant that this show has gone from focusing most of the attention on the contestants to focusing it on the judges. I tuned out after a few of the live shows last year when it became the Jennifer Lopez show.

  15. Templar says:

    I’ll only be following it on here unless they limit the voting. i’ve had it with WGWG winning over better performers. Not to mention that I’m OK with Randy and Keith, but can’t stand Carey or Minaj.

  16. Ken says:

    The Nicki promo looked good! I’m getting all excited! Hoping not to be disappointed by some primo editing a la Britney though.

  17. Excited123 says:

    OMGGG I CANNOT Wait!!! the only reason ill be watching is Because of Nicki. She by the looks of it will give honest critics!!!!!! so the ppl will be able to work on their craft!!!!!!!!! lmao plus she is halarious.