Proud Peacock: NBC Wins Premiere Week for First Time in 9 Years, As All Network Rivals Dip
Buoyed by this fall’s top-rated freshman drama, Revolution, the always beefy Sunday Night Football and double helpings of The Voice, NBC topped all broadcast rivals this Premiere Week in the coveted 18-49 demo — a feat the Peacock network hasn’t pulled off solo since 2003.
Also working in NBC’s favor was Matthew Perry’s Go On, which stands as the season’s No. 2 new comedy (behind, ugh, ABC’s The Neighbors).
NBC was also the only broadcast network to improve its 18-49 rating year-over-year, rising 12 percent to an average of 2.9. ABC (averaging 2.2), CBS (2.4) and Fox (2.6) all experienced declines of at least 20 percent.
Of course, NBC is delivering that demo while placing No. 3 in total viewers, and far, far behind most-watched CBS — which is akin to batting .500 in two at-bats versus four. That said, the Peacock this Premiere Week passed Fox to escape fourth place (averaging 8.2 million viewers versus 6.9 million) and even nipped at ABC’s heels (8.3 mil).
In fact, NBC was the only broadcast network to see a gain in total audience, rising 9 percent from last year’s average of 7.5 mil. CBS (10.7 mil), ABC and Fox all dipped about 15 percent.
Among other Premiere Week superlatives:
* CBS boasted the two most watched newbies (in Vegas and Elementary), while ABC’s Last Resort placed a distant third. In the 18-49 demo, Elementary, Go On, Vegas and CBS’ Partners rounded out the Top 5, trailing Revolution.
* Among all programs, Modern Family (5.5) and The Big Bang Theory (5.0) were the Top 2 comedies in 18-49, while Grey’s Anatomy (4.4), NCIS (4.1) and Once Upon a Time (3.9) led the drama ranks. In total viewers, NCIS (20.5 million) and NCIS: LA (16.7 mil) led the drama pack, while Big Bang (15.7 mil) and Modern Family (14.4 mil) traded places.