NBC’s The Voice, despite getting off to a quieter start with its third season, managed to eke out a small yet significant win over Fox’s The X Factor premiere in head-to-head competition on Wednesday night.
For the night, both singing shows averaged a 3.3 demo rating. But in their shared hour at 8 o’clock, The Voice scored a 3.3 to X Factor‘s 2.7. And in total audience, NBC outdrew Fox 10.7 million viewers to 7.5 mil.
That said, The Voice was down 6 and 17 percent from Night 2 of its three-part premiere week, and is now down 13 and 21 percent from Monday’s opening night.
Across its two-hour opener, X Factor averaged 8.5 million total viewers and the aforementioned 3.3 rating, down from both Season 1’s premiere (12.5 mil/4.4) and finale (12.6 mil/3.8). UPDATE: Per the Nielsen finals, both X Factor and The Voice were adjusted up to a 3.4 rating, maintaining the tie for the night.
In the 9 o’clock hour, the penultimate America’s Got Talent (11 mil/2.9) topped the back half of X Factor (9.5 mil, 3.8) in total audience but trailed it in the demo.