The Season 3 premiere of NBC’s The Voice, with 12 million total viewers and a 4.1 rating, topped Monday night on both counts, yet with a demo number that fell shy of both the Season 2 finale (4.4) and its sophomore average (5.0).
Versus its Season 2 Monday opener – which was boosted of course by the night prior’s Super Bowl-boosted bow — The Voice‘s rating of course was down sharply, by 39 percent, though its total audience dropped “just” 25 percent. And compared to the Season 1 premiere (11.8 mil) and Season 2 finale (10.7 mil), viewership for the Season 3 opener was up.
UPDATE: Per the final adjusted Nielsens, The Voice drew 12.3 million viewers while scoring a 4.2 rating.
Leading out of The Voice, NBC’s sneak preview of The New Normal retained 7 million total viewers and a 2.5 rating. The only recent “comparison” here are the NBC freshmen Go On (16 mil/5.6) and Animal Practice (17.8 mil/4.1), both of which enjoyed robust Olympics lead-ins. (What did you think of The New Normal? Take our poll.)
Elsewhere on Monday, ABC’s Bachelor Pad (4.3 million total viewers, 1.3 rating) plunged 30 percent from last summer’s closer, while Fox’s Hell’s Kitchen (6.2 mil/2.5) and MasterChef (6.4 mil/2.6) each ended their seasons down just a tenth from their previous finales.