NBC’s (admittedly critiqued) coverage of the Olympics in London — which to date has been regularly trumping the Beijing 2008 numbers and hitting highs for a non-U.S. summer games — delivered an inevitable low on Monday night.
Drawing 26 million total viewers and an 8.1 demo rating, NBC’s coverage was down 18 and 24 percent week-to-week and off 4 percent from the comparable night in Beijing (which is not a Murray Head song).
That said, I reiterate: NBC averaged 33.6 million viewers through the Games’ first 10 nights (through Sunday), so to quote Vivian Ward: Big. Huge.
Elsewhere on Monday, ABC’s Bachelor Pad hit series lows of 3.38 mil/1.0, while The Glass House tied its own lows, with 1.64 mil and a 0.6.
Lastly, bring you up to speed on some Sunday cable fare, per the good fellas at TVByTheNumbers.com: Army Wives‘ 100th episode was flat at 2.82 mil/0.9, The Newsroom‘s arguably best episode to date (1.76 mil/0.8) ticked up a tenth in the demo, Breaking Bad (2.3 mil/1.2) gained a tenth and Political Animals (1.8 mil/0.4) grabbed a few extra eyeballs.