But among the 18-49 crowd, the sudser only dipped 16 percent, while in the 18-34 demo it actually rose 14 percent week-to-week. Plus, it repeated as Wednesday’s No. 1 cable offering.
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Also on Wednesday in cableland:
* Baby Daddy delivered, giving ABC Family its second highest-rated comedy premiere ever in the 18-49 and 18-34 target demos. What’s more, the newbie drew 1.7 million total viewers, up 17 percent from its Melissa & Joey lead-in (which itself hit season highs in total viewers and 18-49).
* Cedric the Entertainer’s The Soul Man was TV Land’s second highest-rated series launch in the cabler’s 25-54 target demo (trailing only Hot in Cleveland), while drawing 1.9 million total viewers. The Exes‘ Season 2 opener led out of that with an audience of 1.2 million and a gain of 25 percent in the 25-54 demo versus its series debut.