Ratings: Justin Bieber Hits a Low Note for NBC

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Part 1 of NBC’s Justin Bieber: All Around the World special on Wednesday night drew 3.3 million total viewers and a 0.9 demo rating with them oldsters in the 18-49 demo. That puts it 47 percent below what the Peacock’s recent Adele music special scored.

NBC’s Biebfest thus only bested The CW’s Top Model repeats in the pre-bedtime 8 o’clock hour, trailing shows such as Dogs in the City and ABC sitcom reruns. (Reminder: Part 2 airs tonight at 8 pm.)

Elsewhere on Wednesday….

* So You Think You Can Dance‘s Vegas round led the night in total audience and in the demo, slipping just a hair week-to-week to 6.5 mil and a 2.4.

* ABC’s Duets (4.2 mil/1.1) held steady in the demo and even gained a few eyeballs this week; it returns to Thursday nights starting June 28.

* CBS’ aforementioned Dogs show was down out 10 percent, to 5 mil and a 1.0.

Get inside scoop on the Bieber special here:



Comments (19)

  • Any news about Futurama?

    Comment by ScrubsGuy – June 21, 2012 12:04 PM PDT  Reply To This Post
    • Cable ratings come in much, much later — sometimes a whole other day later.

      Comment by Matt Webb Mitovich – June 21, 2012 12:06 PM PDT  Reply To This Post
      • Thanks Matt! There’s no pressure since we are guaranteed another 24 episodes through 2013, but just eager to hear if the fans are watching. The episodes were great!

        Comment by ScrubsGuy – June 21, 2012 02:01 PM PDT  Reply To This Post
    • My thoughts exactly. I’m hoping the numbers are good!

      Comment by R. Simmons – June 21, 2012 12:37 PM PDT  Reply To This Post
  • Maybe lots of ppl didn’t know, I bet tonight’ll be better, n for all those hating on biebs u’ll be converted soon enough

    Comment by marlon smith – June 21, 2012 12:06 PM PDT  Reply To This Post
    • No we won’t. Time for him to disappear into celebrity obscurity.

      Comment by tripoli – June 21, 2012 02:04 PM PDT  Reply To This Post
    • Lol I don’t think so.

      Comment by Nunya – June 21, 2012 02:33 PM PDT  Reply To This Post
    • Maybe if he gets humble, nice, and oh, actually learns to make music. Which I don’t see happening. By the way, the truly scary situation will be if JB ever beats Adele on ratings.

      Comment by May – June 22, 2012 01:08 PM PDT  Reply To This Post
  • Ah, so there is hope for humanity. I do not need or want to see JB on my TV.

    Comment by Mikaylah Roggasch – June 21, 2012 12:28 PM PDT  Reply To This Post
  • I don’t know why the broadcast networks try to cater to kids or young people. Besides NICK or Disney channel, programs that are geared more to young people usually don’t do very well. Most kids watch television on-line. Parents and other adults don’t generally turn the channel for specials like Bieber.

    Comment by Larry – June 21, 2012 12:43 PM PDT  Reply To This Post
  • His CD is gonna be number one with a record number for the year of 440,000 units. I don’t think anyone knew that the show was on and Adele’s was on a sunday.

    Comment by tim – June 21, 2012 01:19 PM PDT  Reply To This Post
  • Lol @ bieberfans already in this post defending this fail. Face it, no1curr about Justin Bieber except you all.

    Comment by Nunya – June 21, 2012 02:32 PM PDT  Reply To This Post
  • Not one, but two, nights of Justin Bieber? Who at NBC thought that was gonna be a good idea? Good grief.

    Comment by Kristina – June 21, 2012 02:45 PM PDT  Reply To This Post
  • Well, maybe because no one over the age of 15 really cares about Justin Bieber let alone wants to watch a special where he compares himself to The Beatles and Michael Jackson.

    Comment by Megan – June 21, 2012 02:56 PM PDT  Reply To This Post
  • Can’t wait to buy the album. He’s shown a completely different side in his new songs, love them! Not to mention, there’s been some great reviews/celebrity tweets about the album..check them out http://thecelebritycafe.com/feature/2012/06/celebrity-tweets-619

    Comment by mmorri24 – June 21, 2012 04:42 PM PDT  Reply To This Post
  • How about 12 year olds don’t always get the run of the tv? How many adults really care about bieber?

    Comment by Julie – June 21, 2012 05:16 PM PDT  Reply To This Post
  • How does it look for ABC Family’s new comedy “baby Daddy?”

    Comment by Louise – June 22, 2012 04:09 AM PDT  Reply To This Post
  • He sings so good.

    Comment by Vanessa – September 25, 2012 06:35 PM PDT  Reply To This Post
  • when does part 2 come out???!!!!

    Comment by parrrt2 – November 2, 2012 07:16 AM PDT  Reply To This Post

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