Cable Ratings: Mad Men Hits Finale High, True Blood Steady in Return, Longmire Rises
AMC’s Mad Men wrapped its most watched season to date with a finale audience of 2.7 million total viewers, marking an 11 percent increase over the Season 3 capper and the show’s largest finale audience ever.
For all of Season 5, Mad Men averaged 2.6 million total viewers, with 1.1 mil landing in the 18-49 demo — up 15 and 17 percent versus Season 4.
Sunday’s other main attraction, the Season 5 premiere of HBO’s True Blood, drew 5.2 million total viewers with its 9 o’clock airing and 6.3 mil across both broadcasts, down juuuuust a smidgen from Season 4′s opener.
Leading out of that, the Veep finale drew 1.1 million total viewers (down 8 percent week-to-week). Girls, with a 10:30 pm audience of 870,000, was down 13 percent.
Over on A&E, Week 2 of Longmire held steady with 4.1 million total viewers and in fact rose 22 percent in the 18-49 demo (collecting 1.2 mil in that crowd).