For the first time in more than 16 years, Good Morning America appears to have succeeded in finally beating NBC’s Today show in the ratings.
According to the New York Times, GMA averaged 5,147,000 total viewers last week to Today‘s 5,134,000 viewers.
Today — which it should be noted was without its vacationing leading man Matt Lauer last week — still prevailed among adults 25-54 (the demographic coveted by advertisers), but the overall viewer win represents a huge symbolic victory for GMA. It’s also likely to further fuel speculation that Curry’s days as Matt Lauer’s polarizing co-host are numbered.
Thoughts? Would dumping Curry help put Today back on top?