Ratings: Oscars Inch Up Versus Last Year, Celebrity Apprentice Hits All-Time Low
According to the fast nationals from Neilsen, the 84th Annual Academy Awards telecast averaged 39.3 million total viewers, up 4 percent versus last year’s tally. In the coveted 18-to-49 demo, the show held onto 100 percent of last year’s 11.7 rating.
The total audience represents the most-watched Oscarscast since 2010.
With ABC’s broadcast rivals largely taking a knee opposite the big show, the Academy Awards outperformed CBS, NBC and Fox combined by 140 percent on average, in the metered markets.
Among the smattering of fresh network fare: The Amazing Race drew 7.6 million total viewers and a 2.1 demo rating, down 25 percent from its season opener, while The
Increasingly Irrelevant Celebrity Apprentice (5 mil.1.8) plunged more than 30 percent from its own premiere to set a new all-time low.