Coming off of its Super Sunday opener, The Voice‘s regular time slot premiere this Monday averaged 17.7 million total viewers and a 6.6 rating, and more notably swelled in the demo with every half hour (starting at a 5.3 and ending at a robust 7.7). That’s markedly higher than last April’s well-received series debut, which aired on a Tuesday and did 11.8 mil/5.1.
Leading out of The Voice, Smash started off with a 4.2 demo rating, then slipped to a 3.4 come its second half-hour, averaging out to a 3.8. Relative to NBC’s most recent drama premieres — Playboy Club (1.6), Prime Suspect (1.4), Grimm (2.1) and The Firm (1.8) — the musical newbie more than doubled all but one of ’em. Smash‘s total audience of 11.5 million viewers also trounced those four, with Grimm (6.6 mil) coming the closest.
NBC also notes that Smash‘s 3.8 is the best demo rating this season for a 10 pm drama on any network.
Among The Voice‘s casualties:
* Fox’s House (with 7.2 million viewers and a 2.4) dropped 17 percent, while Alcatraz (6.8 mil/2.2) was down 19 and 21 percent.
* CBS’ sitcoms held steady in total audience but saw declines in the demo: How I Met Your Mother (10 mil/4.0) dipped a tenth, 2 Broke Girls (11.4 mil/4.3) slipped 6 percent, Two and a Half Men (13 mil/4.2) was down 9 percent and Mike & Molly (11 mil/3.4) dropped 11 percent. (Did you see what happened there? Broke Girls topped the mighty Men in the demo!)
* Gossip Girl (1.3 mil/0.6) dropped 7 and 14 percemt, while Hart of Dixie (1.5 mil/0.6) was flat.
* The Bachelor held rock-steady at 8.2 mil/2.6.
And in the 10 o’clock hour:
* Trailing Smash (11.5 mil/3.8), Hawaii Five-0 (9.8 mil/2.7) dropped 9 percent in audience and a tenth in the demo, while Castle‘s noir episode drew 8.7 mil (down 13 percent) and a 2.0 (dipping a tenth).