The Morning Show Season 3: Big Changes Are Afoot At UBA In Full Trailer — Watch

It's a new day at UBA.

Apple TV+ on Thursday released a full trailer for The Morning Show, and the extended peek at Season 3 hints at big changes at the fictional network.

A previous teaser trailer established that Alex is the sole anchor of the morning broadcast, while Bradley now is the face of the evening news. (This fact, as well as what seems like the absence of COVID-related storylines, makes us think that there's been a significant time jump from the events of the Season 2 finale.)

Newly released footage establishes new series regular Jon Hamm (Mad Men) as an Elon Musk-type business titan with "more money than God" who swoops in to save Cory's behind. We also get our first glimpse of fellow newbie Nicole Beharie (Sleepy Hollow), who appears to make an enemy out of power-hungry Alex.

The Apple TV+ drama — which already has been renewed for Season 4 — will return globally with two episodes on Wednesday, Sept. 13. Single episodes will follow weekly through the finale on Nov. 8, for a total of 10 episodes. Charlotte Stoudt (Homeland, Fosse/Verdon) will take over as showrunner, replacing Kerry Ehrin.

Scroll down to see new first-look photos, then hit the comments with your reactions to the Season 3 trailer.