HBO Max: WarnerMedia Confirms Name of Streaming Service, New Home to Friends, Fresh Prince, CW Dramas


WarnerMedia has made it official: Its upcoming, direct-to-consumer streaming service will be titled HBO Max, and will launch sometime in 2020 with “the best-of-the-best” from WarnerMedia’s vast library (Friends, Fresh Prince, etc.) as well as an “extensive collection of exclusive original programming” (Gremlins prequel, Dune, etc).  

In addition to all 236 episodes of Friends (sorry, Netflix), HBO Max at launch will boast all of HBO’s programming as well as exclusive streaming rights of The Fresh Prince of Bel Air and Pretty Little Liars. It will also serve as the new “streaming home” for new CW dramas Batwoman and Katy Keene. (Note: Katy Keene and Batwoman will stream in-season on The CW app. Their full seasons that will land on HBO Max, 30 days prior to any potential Season 2 premiere.

Additionally, Greg Berlanti has inked a deal to deliver “four movies focused in the young adult space,” while Reese Witherspoon will produce at least two films for the streamer. (See attached gallery for a rundown of HBO Max’s original series.)

Still unknown: HBO Max’s exact launch date and price tag.

“HBO Max will bring together the diverse riches of WarnerMedia to create programming and user experiences not seen before in a streaming platform,” said Robert Greenblatt, chairman, WarnerMedia Entertainment and Direct-To-Consumer, in a statement. “HBO’s world-class programming leads the way, the quality of which will be the guiding principle for our new array of Max Originals, our exciting acquisitions, and the very best of the Warner Bros. libraries, starting with the phenomenon that is Friends.”