The Patriots’ latest Super Bowl win is CBS’ loss.
The Eye network’s broadcast of the listless and low-scoring Super Bowl LIII on Sunday night scored a 44.9 in metered market results, down 5 percent from last year and marking a 10-year low for the Big Game (since the Steelers’ 27-23 win over the Cardinals in 2009, which scored a 42.0).
Super Bowl LIII’s 44.9 is just shy of the metered market numbers for the 2010 Saints/Colts match-up, which went on to report a total audience of 106.5 million viewers.
Update No. 1: In fast nationals, the Super Bowl averaged shy of 88 million viewers from 7 pm ET to finish. So, barring a wildly disproportionate tune-in for the first hour, it would seem the game is on track to deliver fewer than 100 million viewers.
Update No. 2: CBS on Monday afternoon reported a Super Bowl audience of 100.7 million… across all platforms including CBS Television Network, CBS Interactive, NFL digital properties, Verizon Media mobile properties, ESPN Deportes and, like, gas pump display screens. (That’s down 5 percent from last year’s catch-all number.) No word yet on the linear-only number, which at this point can’t be much more than 98 million.
Update No. 3: Per Nielsen, CBS’ coverage of the game averaged 98.2 million viewers, which falls shy of the 2009 audience to mark an 11-year low.
Update: The World’s Best‘s special Sunday premiere averaged 22.22 million viewers — CBS’ most-watched post-Super Bowl show in nine years (since Undercover Boss) — and 7.0 demo rating, well shy of This Is Us‘ year-ago 27 mil/9.3.