Fall TV Preview

Super-Sized Premiere Week for The Voice Pits NBC Songfest Against Fox’s X Factor

NBC has extended the The Voice’s upcoming two-night premiere to three nights — and its final evening will put the Peacock net’s singing show directly up against Fox’s The X Factor.

Christina Aguilera is a Voice coach. Britney Spears is X Factor‘s newest (and biggest hyped) judge. Throw in a little Justin Timberlake, and we’ve got a real Mickey Mouse Club situation brewing.

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NBC originally scheduled The Voice’s Season 3 debut for Monday, Sept. 10 and Tuesday, Sept. 11. It announced Wednesday it would bump a scheduled repeat of America’s Got Talent in order to air a third part of the “audition event” Wednesday, Sept. 12 at 8/7c – which is precisely when the first night of X Factor’s Season 2 bows on Fox. (X Factor‘s premiere week wraps that Thursday at 8 pm.)

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While the musical competitions have their differences, they’re similar enough that the decision to choose Voice Night 3 vs. X Factor Night 1 may come down to whether viewers prefer their blonde pop stars “Dirrty” or “Toxic.” Where do your loyalties lie?