TV Ratings: NBC's NFL Kickoff Game Draws 26 Million, Marking a 6-Year High

Ratings NFL Kickoff Bucs Cowboys

In the latest TV ratings, NBC’s Sunday Night Football presentation of Thursday night’s NFL kickoff game between the Bucs and Cowboys averaged 24.4 million total viewers, up sharply from the Nielsen finals for last year’s Chiefs/Texans matchup and in fact marking the most-watched season opener since 2015.

Update: With digital viewing folded in, the game’s Total Audience Delivery (26 mil) is up 20 percent from 2020.

Opposite ye ol’ pigskin, per fast nationals…

CBS | Big Brother (3.7 mil/0.8, read recap) dipped a bit week-to-week.

ABC | Holey Moley (2.3 mil/0.4), When Nature Calls (1.2 mil/0.2) and The Hustler (1.2 mil/0.2) all lost viewers while steady in the demo.

THE CW | Pending adjustment due to preemptions, Coroner (800K/0.1) and The Outpost (440K/0.1) are currently up in viewers, while the latter is also up in the demo. But again: preemptions.

Want scoop on any of the above shows? Email InsideLine@tvline.com and your question may be answered via Matt’s Inside Line.

The Live+Same Day numbers reported in our ratings column do not reflect a show’s overall performance, given the increased use of delayed playback via DVR and streaming platforms, plus out-of-home viewing. These numbers (Nielsen fast nationals, unless denoted as finals) instead aim to simply illustrate trends or superlatives. Kids, ask parents before calling.

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