In the latest TV ratings, NBC’s Sunday Night Football Sunday opener averaged 15.2 million total viewers per Nielsen fast nationals, which do not account for viewership in the Los Angeles Rams’ home market and other West Coast markets. But pending eventual adjustment in this afternoon’s Nielsen finals, that audience is starting out at 21 percent below the Patriots’ historic, year-ago 33-3 skunking of the Steelers.
Nor do fast nationals these days include out-of-home viewing (a new feature of Nielsen finals), which goosed Thursday’s NFL kickoff game by six percent (from 19.3 to 20.5 million total viewers).
CBS | Big Brother (4.4 mil/1.0) hit a season high in audience while rising two tenths in the demo week-to-week. Love Island (1.8 mil/0.45) drew its second-largest audience of the season.
FOX | The Masked Singer preview special drew 4.7 mil and a 1.3, leading into Fox’s Fall Preview special (2.1 mil0.6).
The Live+Same Day Nielsen numbers reported in our ratings column do not reflect a show’s overall performance, given the increased use of delayed playback via DVR and and streaming platforms. These numbers instead are reported simply to illustrate any trends or superlatives. Kids, ask parents before calling.