NBC’s atypical Monday-night broadcast of the 70th Primetime Emmy Awards dipped in viewership as it did last time the show was moved away from its usual Sunday perch.
“TV’s biggest night” (as it less and less accurately is described) delivered 10.17 million total viewers and a 2.4 demo rating (per fast finals), down 10 percent and a tenth from the 2017 kudoscast.
The last time NBC hosted the Emmys, relocating them to a Monday night in 2014, the audience wound up slipping 11 percent from the year prior.
Awards shows at large have been waning in popularity this year. The Academy Awards experienced a 16 percent drop in the metered market numbers, while the Grammys were down 20 percent.
Elsewhere on Monday, CBS’ Salvation (2.65 mil/0.4) was steady with its season (series?) finale, while Elementary (3.1 mil/0.5) ticked up a tenth with its season finale (pending adjustment due to an NFL preemption in Seattle).