NBC entertainment chairman Robert Greenblatt told TVLine’s Michael Ausiello on Thursday at the Television Critics Association summer press tour that the competitive reality-TV series once hosted by future POTUS Donald Trump, who earlier this year was succeeded by film star-turned-politician Arnold Schwarzenegger, will not be back for another cycle anytime soon.
“There is no plan for The Apprentice,” the network chief said. “It’s not cancelled, but I don’t think you will see it back anytime soon.”
Schwarzenegger’s The New Celebrity Apprentice — which counted sitting president Trump among its executive producers — premiered in January to under 5 million viewers with a 1.3 demo rating, but by its finale had slipped to 3.5 mil and a 0.9. Unloading two hours each Monday night, it averaged under 4 million viewers and a 1.1 rating — whereas the last Trump-fronted edition in 2015 averaged 6.3 mil and a 1.9.