Ratings: Olympics Steady, Big Brother Hits a 6-Week Audience High

Olympics 2016 Ratings Rio

NBC’s coverage of the Summer Olympics on Thursday drew 20.5 million total viewers and a 5.7 demo rating, on par with the night before (20.7 mil/5.8) but nonetheless marking new second-lowest numbers for the Rio competition.

Versus Night 13 of the 2012 London games, NBC’s coverage was off 10 and 19 percent — one of the smaller disparities between the two summer games.

Over on CBS, Big Brother (6.1 mil/1.9) rose 18 percent and two tenths to draw a 6-week high in audience while matching its Thursday demo high for the season.

The CW’s My Last Days (770K/0.2) saw a jump in audience while matching the demo rating of its premiere.

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