Ratings: Olympics Slip Again on Day 12

Olympics 2016 Ratings

NBC’s coverage of the Summer Olympics on Wednesday averaged 20.5 million total viewers and a 5.8 demo rating, down 15 and 16 percent from Tuesday night (pending adjustment) and off 30 and 40 percent from Day 12 of the 2012 London games (29.1 mil/9.4).

Wednesday’s broadcast is on track to mark the second-lowest numbers of Rio competition, besting only Night 1 (19.5 mil/5.5).


* CBS’ Big Brother (5.9 mil/1.8) and American Gothic (2.4 mil/0.4) were steady.

* The CW’s Penn & Teller (1.5 mil/0.3) ticked down a tenth, while the premiere of My Last Days (550K/0.2) did half of Whose Line’s most recent numbers.

GET MORE: Sports, TV Ratings