Ratings: Rio Olympics Stay Down, Off 32 Percent From London Night 1

Olympics Rio Ratings

NBC’s primetime Saturday coverage of the first official day of competition at the Rio summer Olympics averaged 19.5 million total viewers and a 5.5 demo rating, dominating the night while down 32 percent from Night 1 of the 2012 London games (which drew 28.7 mil).

That summer-vs-summer slide is on par with Friday’s opening ceremony broadcast, which was down 35 percent from London’s own kick-off gala, drawing 26.5 million viewers (the event’s smallest audience since the 2004 summer games).

The 2012 London games set numerous viewership records, averaging 31.1 million nightly viewers.


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