Democratic National Convention Ratings

Ratings: Democratic Convention Down From RNC's Closing Night

The Big 3’s coverage of the Democratic National Convention on Thursday totaled 10.2 million viewers and a 2.5 demo rating, on par with Night 3 yet down from the RNC’s Night 4 (12.3 mil/2.6).

The prelim numbers are also down sharply from broadcast-TV’s coverage of the closing night of the 2012 DNC (14.7 mil/4.1, where NBC started at 9/8c).

UPDATE: Per TVByTheNumbers, with cable outlets and PBS folded in, Hillary Clinton spoke to 33.9 million viewers vs. Donald Trump’s 34.9 million, while Night 4 of the 2012 DNC did 35.7 mil.

Elsewhere on the night….

THE CW | Beauty and the Beast (930K/0.2) once again clutched onto its demo low while rising to its biggest audience in a year.

CBS | Big Brother (5.8 mil/1.8) ticked up a tenth.

ABC | BattleBots (3.4 mil/0.8) ticked up, while Greatest Hits (2.4 mil/0.6) dipped to season lows.

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