The Voice Season 10 Promo: Team Pharrell Goes the Political Route?

“Blake Shelton is a ding-dong.”

No, that insult doesn’t come straight from the mouth of Pharrell Williams in a new promo for The Voice Season 10 (premiering Monday at 8/7c on NBC) — but the reality singing competition’s most Zen panelist isn’t above using it to push his “coaching for a brighter tomorrow” agenda.

TVLine has your exclusive first look at the video — complete with hot air balloon, tranquil cows and even a sparkling tooth — but will it be enough to get him his second win in three seasons?

Press PLAY above to see the full campaign ad — then hit the comments and share your anticipation level for The Voice’s return!