Ratings: NFL Kickoff Draws 27.4 Million Viewers, Second-Largest Audience Ever

NFL Kickoff Ratings

NBC’s broadcast of the NFL Kickoff game between the Patriots and Steelers on Thursday night drew 27.4 million total viewers and a 10.3 demo rating (per updated numbers), up 300,000 viewers versus last year’s match-up.

It thus stands as the second most-watched NFL Kickoff game in the 14-year history of the event, trailing only 2010’s Saints/Vikings opener (which drew 27.5 mil).


CBS | Big Brother (6.1 mil/1.9) dipped a tenth while the Under the Dome series finale (4.3 mil/0.8, average “C+” grade from TVLine readers) added some eyeballs but was flat in the demo.

THE CW | Beauty and the Beast (810K/0.2) was steady week-to-week but down a tenth from its Season 2 finale.

FOX | Boom! (1.9 mil/0.5) slipped two tenths with its finale.

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