Written and exec-produced by Craig Brewer (Hustle & Flow), Fox’s “modern reimagining” of the original film will, per the official logline, follows on-the-run rodeo-circuit rider Kyle (played by Sense8‘s Alfonso Herrera) and Gaby, “two star-crossed young lovers, as they pursue their dreams and passions through the sweat of line-dancing in honky-tonks, the grime of the oil refineries and the glamour of modern Texas. It’s about family legacies, starting over, finding true love and the American dream.”
Olmos, whose recent TV credits include Agents of S.H.I.E.L.D. and Portlandia, will play Alfonso “Al” Robles, a former hitman for the Mexican cartel who came to Texas 20 years ago to reinvent himself. Now married with a daughter and an upper level management job, Al is seemingly living the American dream. But he’s forced to confront old demons when he helps his niece and nephew flee a bad situation in Mexico.
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The Urban Cowboy pilot cast also boasts Jim Belushi as spirited long-haul truck driver-turned-honky-tonk owner Marshall, and Voice alum Bryana Salaz as Kyle’s sister Anita.