How much is it worth to you to watch Season 4 of The Mindy Project with zero commercial interruptions? Would you cough up, say, 12 monthly dollars?
Hulu announced on Wednesday its new commercial-free viewing option, which will fetch $11.99 per month — or four dollars more than its “limited” commercials subscription fka Hulu Plus.
Current Hulu subs will maintain their existing plan, but will have the choice to switch to the commercial-free option at any time for the aforementioned upcharge.
“[W]e pride ourselves on listening to our customers and giving them the best possible experience,” Hulu CEO Mike Hopkins said in a statement. “Many of our customers have asked us for a commercial-free option, and so… we are excited to introduce just that. Providing more choice for consumers is fundamental to the Hulu experience. In addition to an array of choices in content and devices, our customers can now choose to watch with or without commercials.”